As a creative director, my approach to Witch Curious is rooted in immersive storytelling and high-concept brand design. The goal is not just to create visuals, but to craft an experience—one that feels tactile, intentional, and transformative.
Creative Direction
- Strategic Branding: Developed a visual identity that feels both ethereal and grounded, using organic textures, rich earthy tones, and intentional typography that reflects the brand’s mystical essence.
- SEO-Optimized Web Design: Built a Showit website with optimized page structure, meta descriptions, and keyword-rich copy to drive organic traffic from searches related to modern witchcraft, ritual tools, and self-discovery.
- User Experience Focus: Created a seamless navigation flow that encourages exploration and engagement, whether visitors are browsing products, learning about rituals, or signing up for affirmations.
- Content-Driven Strategy: Implemented The Spellbook, a blog designed to boost long-term SEO and position Witch Curious as a thought leader in the spiritual and mystical wellness business.
Success Setup
- Balancing mysticism and accessibility – The brand needed to resonate with both seasoned practitioners and beginners in spiritual exploration.
- Creating trust and curiosity – The website had to feel inviting and credible while maintaining an air of mystery.
- Ensuring seamless navigation – Users needed a clear, structured layout to explore offerings without feeling overwhelmed.
- Optimizing for search ability – SEO was crucial to help Witch Curious rank for spiritual wellness related searches, and attract the right audience organically.
Challenges
The Witch Curious is an whimsical, immersive, mystical brand designed to invite the spiritually curious into a world of magic, empowerment, and self discovery. This project was a unique and fun opportunity to craft a high-concept brand identity, marketing materials, and website that blends modern aesthetics with ancient wisdom, creating a space for intuitive seekers, witches, and modern mystics to explore offerings, rituals, and curated tools for personal transformation.
The Witch Curious
Spiritual Based Business | E-Commerce | Shadow Work | Healing
Brand Strategy & Identity | Web Design & Development | Content Strategy | E-Commerce
Project Scope
JP | Creator of The Witch Curious
She has an incredible ability to dig through the surface and find the soul of the project. Her intuitive grasp of what The Witch Curious was and what it could be helped me to find direction and solidify my own vision.
“Brandy's visionary talents transformed The Witch Curious into a captivating brand that resonates with our audience.”
Kind Words from the witch curious
Every Brand needs a Soundtrack
The Playlist
Click to Listen To The Witch Curious Playlist - created by Brandy Boyett Design Studio
Hover over the image to see the before
Website before and after
the witch curious
“She was authentically enthusiastic about my business as well as curious and inquisitive about who I am and what I wanted to say. She has an incredible ability to dig through the surface and find the soul of the project. Her intuitive grasp of what The Witch Curious was and what it could be helped me to find direction and solidify my own vision."
“Brandy transformed The Witch Curious into a captivating brand that resonates with our audience.”
Team Katrina, Katrina Ubell, MD Coaching.
“She designed our digital and print materials, managed our websites, and really helped us create a more cohesive brand image."
“Brandy is amazing! ”
Community Act
“I am so happy and grateful for our finished product."
“Brandy is brilliant, talented and great to work with! ”
working with incredible female entrepreneurs across wellness, coaching, and empowerment industries is nothing short of inspiring.
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OUR SERVICES
Experience in the wellness industry has shown me that when you approach branding with heart, intention, and wellness at the core, the process feels effortless.
I’m Brandy, and I believe in a different approach to brand and web design—a process that’s fast, focused, and heart-centered. In a world that glorifies the hustle, I’m here to help soul-led entrepreneurs like you achieve rapid results, without the stress.
meet your designer
Your Designer
I believe in the ritual of your brand experience
At the heart of everything at Brandy Boyett Design is the belief that success doesn’t have to be so difficult. branding should feel natural, intuitive, and aligned—a process that empowers you, not overwhelms you. we believe that every brand is an extension of your soul, and our mission is to help you bring it to life with ease and clarity.
Branding with Ease, Alignment, and Intention
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We will be in touch very soon!
Enjoy this free, fun, and soul-led guide to help you build your brand without the hustle. With 5 simple rituals, you’ll gain clarity, align your vision, and create a brand that feels authentic and effortless. It’s time to skip the overwhelm and launch with ease. Ready to dive in?
5 Rituals to Ground Your Business and Launch with Ease
The Aligned Brand Blueprint
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